Geftaki Swimwear

And here I thought it would be just another in-store event.  Little did I know it would be the event that would change my company forever!!  It was a beautiful summer day in Los Angeles when I had arranged to have an in store event with the famed Lisa Kline Boutique (a trendy boutique on Robertson Blvd. that carries my line, Geftaki Swimwear).

We started the event at 12:30 pm, it was a little slow at first and then the Saturday afternoon traffic started to pour in around 1:45 pm. Lisa had hired a model to wear the swimwear for the event, her name was Brittany.  She was tall, thin with long blonde hair and the suits looked amazing on her!

I was busy for most of the afternoon introducing my self to the customers and helping them find suits that looked best for their body type.  Around 2:30 I took a break and stepped out side for a few minutes to get some fresh air.  I noticed a swarm of paparazzi in front of Alice and Olivia (a boutique next to Lisa Kline) I asked one of the onlookers who was inside.  They said “Paris and Nicky Hilton”.  It just so happen to be when my friend Rachel was meeting me at the trunk show.  I told Rachel who was in the store next to us.  I quickly put some Geftaki Bikinis in a cut little pink bag with our logo on it and gave it to Rachel.  Rachel broke her way through the swarm of paparazzi and gave the bag to Paris and said “here, they are swimsuits from the designer”.

After and hour passed Paris and Nicky were done shopping at Alice and Olivia.  Now there was less paparazzo than before so I was able to get next to Paris and tell her we are having a trunk show at Lisa Kline for my line Geftaki Swimwear and invited her to stop in.  I also gave Nicky a bag of Geftaki Bikinis and told her “I want you and your sister to have matching suits.” While it was a brief encounter both the girls were very nice.

I was so excited!!  Paris who was constantly in the public eye now had some of my swimsuits.  I could not wait to see if she would wear the suits we gave her.

Apparently she loved the suits that we gave her so much that she went back to Lisa Kline and purchased a few more.  She donned Geftaki’s Animal Attraction monokini in a political spoof she during the 2008 Presidential election.  The spoof was all over the internet and was seen by over 6 million people!!

This one trunk show changed our company forever.

Upon contacting Lisa Kline we arranged for a lunch meeting at Cafe Angelino.  This is one of her favorite lunch spots that is just around the corner from Lisa Kline Boutique on Robertson Blvd.  We quickly looked over the menu and then both ordered the risotto, one of their specialties there.  We had a little small talk and then I presented some of the suits from my 2008 collection to her.  She liked what she saw and said yes she is interested in trying them out in all 3 of her stores (Los Angeles, Beverly Hills and Malibu).  She fell in love with our animal attraction monokini which she rocked that summer at coachella in Palm Springs.  This suit is a real eye catcher and turned out to be one of our BEST Sellers, I now see why Lisa is a fashion icon.  The suits hit her stores in April and began to sell very well.  We decided to have a “Day with the Designer event” in July so I could personally come to the store and meet the customers and help them find suits that fit their body type.

Visit the corporate site Geftaki.com

I knew if I was going to make a mark in the swimwear industry I would have to get my line into some pretty high profile boutiques in Los Angeles.  So that is exactly what I set out to do.  I spent countless days contacting many of the most well know boutiques in Los Angeles including: Lisa Kline, Fred Segal, Madison, Dungarees, and M Fredric.

I mentioned to one of my friends that I had contacted these boutiques and she told me that her husband happened to be very good friends with Lisa Kline.  Lisa Kline is the owner of Lisa Kline boutique which is one of the most well known boutiques on Robertson Blvd. in Los Angeles.  She carries all the latest trends in clothing and has many celebrity clients.

I contacted Lisa and told her I was referred to her by my friends Amy and Billy.  She emailed me back and said she would meet with me over lunch to discuss my line of swimwear.  I was ecstatic and could not wait to present my collection to her.

You may visit the website Geftaki.com